Farming is inherently connected to who we are

"We imagine a future in which the traditional values and sustainable practices of Southern Africa's farming industry are seamlessly integrated into the global landscape. Our goal is to change perceptions about strategies during challenging times, highlighting the inherent value of cattle as tangible assets. In this future, we envision a thriving community of farmers and partners, where the inherent richness of Southern Africa's farming heritage provides opportunities for development, creativity, survival, resilience, and prosperity."

Japie's mission is to create an innovative and sustainable platform for cattle farming that connects farmers with people who have an inherent pull towards farming, to create value for both parties involved. We aim to build a community of Japies where there is a sense of freedom and security in a volatile world.