Value you can touch

At the heart of Japie is COWs - a structured, stable unit of value backed by real, productive cattle. Yet, unlike traditional livestock ownership, which involves complexity, risk, and direct management, Japie’s COW concept simplifies the relationship: you own a unit that represents optimal value within a larger, professionally managed herd without the need for land or direct involvement in farming operations. 

Each COW is:

Real: Backed by cattle raised on Southern African farms, with breeds selected for health, fertility, and market suitability.

Proportional: Valued in relation to the herd’s average productive value, designed to reduce reliance on short term price swings of individual animals.

Tangible: Tied to a living agricultural system that produces food and sustains communities, not paper promises or digital speculation.

Instead of owning a specific animal that ages, declines, or dies, a COW represents a proportional share of the herd’s average productive female value, calculated into a clear number of COW held by each Japie. This positions cattle as a practical store of value rooted in real production and long term stewardship.

A COW is not a token, a digital asset, or a speculative share. It is ownership of a structured unit backed by cattle within a contracted custodianship framework, moving with agricultural productivity and herd performance.

Japies can acquire COW, hold it, or request conversion back to cash through a defined process, with clear rules on fees, reporting, and liquidity.